THINK HEADLINES (Turning your stories into headlines) is a book that will help put your organization on the map! Douglas Woods has poured his promotion skills into this book. For the past forty years Woods has demonstrated extra ordinary success in turning a variety of stories into headlines. These headlines have included a range of stories that have appear in newspapers, magazines, radio and TV. In this book he provides the principles and practices that have provided him repeated success in telling stories locally and nationally. He illustrates these principles with numerous behind the scenes stories. One of the gems disclosed is the defining of what triggers a news story. These principles will position you and your organization to make headlines.
POOR GLADLY GIVE WHAT THEY CAN” The news story about the annual Christmas Dinner appeared on the front page of the Winnipeg Free Press on Sunday December 21, 1997. The WINNIPEG FREE PRESS is the leading newspaper in the province of Manitoba. That headline put Siloam Mission on the map.
“HELPING HANDS” When Siloam Mission relocated in the fall of 2000 the Mission experienced unbelievable media exposure from all of the four local TV stations plus the Winnipeg Sun and the Winnipeg Free Press. The reason for this news coverage was not because Siloam Mission was a large organization. As outlined in the book THINK HEADLINES it was because it was something new. It was a change. Change is the key to making headlines (page 22).
Some times stories get bump. Such was the case in December 1999 when the story about SILOAM MISSION’s annual Christmas Dinner was bump due to a larger political story in the US. But it still made headlines.
NATIVE CENTRE HELD “HOSTAGE” This story by the Winnipeg Sun started a flood of news coverage in local newspapers and TV outlets. It raised the profile of Siloam Mission (Winnipeg, MB) to a level never experienced before. Read about the story behind the story in the book THINK HEADLINES page XV.
